The Snorri Bros and Pentagram
Join the New York Photo Festival

The New York Photo Festival is pleased to announce that acclaimed filmmakers and photographers the Snorri Bros and international design firm Pentagram have both signed on to assist in shaping the festival’s visual identity. Known for their eye-catching Sprint commercials, the Snorri Bros have created a short film highlighting DUMBO art spaces, as part of a general campaign to bring new dimensions to the event with the use of the moving image. Pentagram, known throughout the world for its sharp, innovative visual style and vast breadth of focus, will contribute logo design and multi-media branding application. The new look and feel of the New York Photo Festival can be found at our site, www.nyphotofestival.com.

Pentagram is an international, multi-disciplinary design studio. Founded in 1972 in London, the firm has expanded to offices in New York, San Francisco, Austin, and Berlin. Pentagram boasts an impressive roster of clients, having worked with Nike, Dell, Tiffany & Co., Saks Fifth Avenue, TV’s The Daily Show, and many more on projects ranging from print and screen graphics to corporate identities to interiors and entire buildings. Also on their résumé are a number of high-profile photo books, including the powerHouse titles Inside: The Chelsea Hotel by Julia Calfee (2007), Blunt by Nigel Parry (2006), InTents by Patrick McMullan (2004), and Andy Warhol: The Factory Years, 1964­–1967 by Nat Finkelstein (2000). Learn more at www.pentagram.com.

The Snorri Bros began their artistic collaboration as breakdancers in their native Iceland, before graduating to a career in commercial photography that eventually led them to the United States. Settling in Brooklyn, they continued to photograph, shooting for the likes of Interview, Spin, and Details, and soon began to break into film and video as well. Today, they have created commercials for Mercedes Benz, Hummer, Cadillac, Kenneth Cole, and a spot for Sprint whose novel take on stop-frame animation brought them international recognition, and have directed music videos for artists including R.E.M. and The Streets. A collection of their portraits will be published as the 2008 powerHouse title Barflies: Reykjavík. Learn more at www.snorribros.com.